Post by account_disabled on Nov 25, 2023 4:41:01 GMT -5
On each of these channels, a part of the universe created by her is revealed to fans , who never tire of absorbing more information about her favorite characters and the new inhabitants of that world. Farewell to the Kombi In 2014, Volkswagen decided to stop manufacturing its iconic Kombi model, which became one of the symbols of peace and love in the 1960s. To highlight that historical moment and the brand's trajectory, it used a transmedia narrative that could be considered a good example in the area. First, the brand's press advisor launched a media conference, announcing that the model would be leaving the market. The event was widely covered around the world, starting a commotion. Newspapers showing the text of the Kombi, with its last wishes – an exciting text aimed at consumers who at some point had some kind of connection with the car.
These actions culminated in a farewell video for the Kombi, narrated Phone Number List in first person, telling its memories and distributing its "inheritance" to people who had strong ties to this model. The video included images of the previous actions, tying up the entire concept of the campaign. Frozen If there is a company in the world that knows how to use the transmedia narrative strategy, it is Disney. This brand has established itself as the king of narratives, which have had a great influence on pop culture in the Western world, and has countless examples of the application of the strategy to spread its stories. We are going to specifically explore the case of Frozen, since it is one of the brand's biggest recent phenomena. Based on the book called "The Snow Queen" by Hans Christian Andersen, the story was released as an animated film in 2013.
Before the film's release, Disney was already working on the feature film's theme song, "Let It Go," recorded by recent star Demi Lovato. In theaters, the film marked a milestone and the frozen world fever did not pass when it came out. After the premiere, games were published for smartphones and video game consoles , where players could explore every corner of the kingdom of Arendelle. Disney released children's books with short stories using characters from the plot and showing episodes of their lives that were left out of the main narrative. All this without counting the soundtrack CDs, which contained songs that were not in the film and that told other parts of the story, the attractions in the Disney theme parks and the ice shows, with Elsa and Ana on skates.
These actions culminated in a farewell video for the Kombi, narrated Phone Number List in first person, telling its memories and distributing its "inheritance" to people who had strong ties to this model. The video included images of the previous actions, tying up the entire concept of the campaign. Frozen If there is a company in the world that knows how to use the transmedia narrative strategy, it is Disney. This brand has established itself as the king of narratives, which have had a great influence on pop culture in the Western world, and has countless examples of the application of the strategy to spread its stories. We are going to specifically explore the case of Frozen, since it is one of the brand's biggest recent phenomena. Based on the book called "The Snow Queen" by Hans Christian Andersen, the story was released as an animated film in 2013.
Before the film's release, Disney was already working on the feature film's theme song, "Let It Go," recorded by recent star Demi Lovato. In theaters, the film marked a milestone and the frozen world fever did not pass when it came out. After the premiere, games were published for smartphones and video game consoles , where players could explore every corner of the kingdom of Arendelle. Disney released children's books with short stories using characters from the plot and showing episodes of their lives that were left out of the main narrative. All this without counting the soundtrack CDs, which contained songs that were not in the film and that told other parts of the story, the attractions in the Disney theme parks and the ice shows, with Elsa and Ana on skates.